The Centre for Ageing Better commissioned Ipsos MORI to conduct a mixed methods research study designed to understand the barriers and enablers to a good later life.
Below is a brief summary of what the research entailed
Cluster analysis to identify segments of people aged 50 years and older with similar levels of wellbeing
In depth qualitative work with 24 people who matched the profiles of these segments
Diary work, to monitor wellbeing over a week
Return visits to 12 of the participants from stage 2, plus photography work
A quantitative survey of c.1400 people aged 50 years and older
The purpose of this site it to help you get to know each of the six segments better.