DOWNBEAT BOOMERS

This segment is similar demographically to the Thriving Boomers, but very different in their outlook. While not the case for all in this segment, these people are likely to be in their 60s, and in a stable relationship. They are well educated, and have had a good career – something which has contributed to their positive financial situation. They’re in good health and participate socially but in spite of all this, they are not as satisfied with their life as others in similar circumstances.

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