WORRIED AND DISCONNECTED

While not true of all those in this segment, they are typically similar demographically to those classed as Can do and Connected, but with weaker social connections and a more negative outlook on later life. These people are older, aged 70 or above and have retired. The house where they live is increasingly unsuitable for them – they may have made some changes to it to address this. They feel isolated – they need people more than they used to but don’t want to be a burden. They have enough money to spend on their needs – including the odd treat – but find that going out is more difficult which adds to their sense of loneliness.

Full Information