SQUEEZED MIDDLE AGED

While not true of all in this segment, they are predominantly in their 50s, and typically married or living with a partner. They are more likely to be in good health than average. They also are mostly working full time – retirement seems like a long way off. They may have children still living at home and, on top of this, may have to provide care for their own parents. This puts them under both time and financial pressure – leaving them feeling less in control compared to others, and less able to maintain social relationships. This pressure on resources also means they are more likely than average to lack the money they need to meet their needs.

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