While not true of everyone in this segment, they are more likely to be in their 60s and living with a partner. While they may have children, they are likely to have left home giving these people time and space. They’re likely to be retired and, as they have paid off their mortgage, they have more disposable income which they can spend on holidays and social and cultural activities. They have a strong network of family and friends and people they feel they can rely on – all of which contribute to high levels of wellbeing.

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