While not true of all those in this segment, they are typically similar demographically to those classed as Can do and Connected, but with weaker social connections and a more negative outlook on later life. These people are older, aged 70 or above and have retired. The house where they live is increasingly unsuitable for them – they may have made some changes to it to address this. They feel isolated – they need people more than they used to but don’t want to be a burden. They have enough money to spend on their needs – including the odd treat – but find that going out is more difficult which adds to their sense of loneliness.

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